Target audience and their expectations

The type of audience for the indie rock genre would be aimed mostly for teenage boys. The videos which are centered around the artists have nothing more to attract audience. This means that they will be attracting audience for the music and the band rather then objectifing women in the video.

We will also do this to attract the audience to our video. We are going to have a band in a set location. We will use camera angles and movements to focus on the artists. Using mise-en-scene we will use costume to bring out the genre of the video. This will appeal to the audience because it is what they're expecting. For our video we are going to try and use lighting and effects to create the gloomy atmopshere.