Rihanna is the main object of this advert giving quite a deep, scary look and her pose in the image gives a mysterious and dominant look. Rihanna comes across as quite rocky and gothic in this magazine advert because of the dark colours used, and because of her make- up and style. Her make-up is heavy and dark making her look scary and the way she is looking directly into the camera with one of her hands covering half of her face makes her look suspicious and as if she’s hiding something. This image represents the style of songs on the album and gives the audience a good idea of what to expect from the album. The change in her style and image changes her star persona and portrays her to be challenging the ideal.
From this Magazine advert we are going to take ideas from it for ours. We will like the filters used on this advert because of the effect created which is the same that we want to create. We also like the text used that says 'Rihanna' and 'The new album' We think that it will work for ours as well because it will give it a more professional feel.

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