Qualitative research.

Did you like the track?
1. Yes it was catchy.
2. No, too slow.
3. yes.
4. yes.
5. no.
What type of person would like this track?
1. A person into indie.
2. Some one who likes guitar rifts.
3.teenagers
4.middle aged people
5.indie rock
Which age range would you typically associate with this song?
1.16-25
2.14-19
313-30
4.18-25
5.16-35
How would you picture the band/ lead?
1. Wearing indie clothes.
2. kind of punky.
3.wearing open zipped hoodies and skinny jeans.
4.Wearing vans. and that type of clothing.
5.skinny jeans with a chai out of the pocket.
What sort of video would you accompany with the track?
1.a black and white one.
2.lots of filters and effects.
3.a sad one, to help contrast the lyrics.
4.a more up beat video to help the lyrics and create a better video.
5.a sad one, with rain.
If narrative, what sort?
1.a sad narrative with a relationship.
2. A fast beat one but with a sad convection.
3.a sad video where a girl is left heart broken.
4. A couple are arguing but make up in the end.
5. a couple break and and the artist is trying to get her back.


From this research we have learned that our video goes with what people expect it to look like from the lyrics of the song. we have also learned that we are targeting the right age range for our our target audience.  We are not quite getting the right costumes and outfits that the research gave us, so when we get some more footage we could try and get a more expected look so the audience are not disappointed.
The viewer expects a narrative where there is a problem with a girl and a boy. Our video is about where a girl has been 'stood up' and left waiting for hours, but the boy never shows until she is home and angry. I feel that this is what the audience expect to happen when they heard the song.
This has only really effected our creative process in on way and that is that we need to make a bigger effort with the costumes.