half term homework - task five

The five videos I watched by OKgo where:

1. get over it
2. here it goes again
3. this too shall pass
4. white knuckles
5. needing/getting

how would you describe their star persona
I would describe their star persona as being a band that dont take themselves too seriously and enjoy having a laugh and a good time. The video's portray them to be unique and unlike a stereotypical band and makes a statement that they are not trying to be like anyone else.

what use of Goodwins theory is used in their videos
in the majority of their videos there was no use of editing on the beat but there would still be a relationship between the visuals and the music through what was physically happening, for example in "needing/getting" it shows things being hit at the same time as the beat. There are no examples of a relationship between the visuals and the lyrics in the video except for in "get over it" where there is several examples of this, such as when the lyrics says "hey" the camera shows a pile of hay.
there are no examples of voyuerism throughout any of the videos. Every single video revolves around the artists which provides the need to sell the artist. there are no examples of intertextuality. The video for "get over it" is the only one that includes any examples of genre characteristics, with a performance and instruments included in the video.

how would you describe their target audience
I would say they dont have a specific target audience but are making music for anyone who likes it to buy, it would consist more of a young indie crowd but would spread out across many types of audiences.

how are they attempting to appeal to an alternative audience
they are attempting to appeal to an alternative audince by having unique and entertaining music videos, these videos attract viewers who have never heard of the song or band because they are amusing and fun to watch. this attracts an audience who may not be usually intrested in the genre or style of music.

how would you describe the target audience for your music video
the target audience for our music video would be a stereotypical indie crowd consisting mainly of young people.

how are you attempting to target that audience


we are attempting to target that audience by using a stereotypical indie rock looking band and including many characeristics and conventions of a stereotypical indie rock music video.