Task three.

Artists use social media to increase the consumption of their music by tweeting it, or making a status. For example if a band like the 'kook's' tweet people about their new album, as they have about 20 million followers, they will all be able to see that tweet and it would increase their publicity, which in turn increases consumption. They may also use social networking sites to give them self a better star persona. They could do this by tweeting about relevant events in the world that could make their fans feel empathetic for them. An example of this is when Cherol Cole tweeted about her recent break up with her husband.

We could use social media sites to increase consumption of our music by tweeting about album release dates, if we were going to be on a radio show or if we were going to be on television. This would increase awareness, that will hopefully increase consumption.