Task one.

Analysing our rough cut music video using Goodwins framework. Goodwins six points are :

1. genre characteristics
2. relationship between visuals and lyrics
3. relationship between visuals and music
4. need to sell artist
5. intertextuality
6. voyeurism

Genre Characteristics.

In our music video we tried to follow as much characteristics of an Indie Rock Genre as we could. Our video focused on the band performing as a unit, which is a typical convention of an indie video and also gives the effect of a more old fashioned video. Also we focus mainly on a sad narrative which is another big characteristic of an indie video. Another characteristic that we did was the heavy 

focus on the instruments being played.

Relationships between video and lyrics. 

I feel that there is a deffinate link between the lyrics and the video, because the lyrics talk about giving him a second chance and that he wants forgiveness for something he has done. Our video shows that a girl has been left waiting hours for a boy and the boy never turns up. These two relate because they both show and tell the same story.

Relationship between video and music.

Our video has a few examples of editing on the beat. For example, the intro is the girl with a desaturation filter, but as soon as the chorus starts we cut to the band jumping on the beats of the song. Also we have variations of cut speeds. For example when the girl is using her phone, the tempo of the cuts speed up.

Need to sell to artist.

Our video focuses mainly on the band, specifically the lead singer. This means that all of the audiences attention is focused on the lead singer.

Intertextuality.

We include one example of intertexuality, one of the guitarist in the band is wearing a hat with "your demise" written across the front, which is a band from a similar genre. We include a close up of this but it can also be seen in other shots however only people with knowledge of the genre would notice it.

Voyeurism. 

Our video has a strong theme of voyeurism  The biggest shot is where were filming from a balcony and the band are looking forward as if they have no idea they are being filmed.