Task Five - OKGo videos.

I watched 5 of OKGo's music videos:
-Skyscraper
-End Love
-This too shall pass
-White Knuckles
-Last Leaf


1. OKGo's star persona has been portrayed through each of these music videos. they each show that OKGo are very different to the stereotypical boyband. They have made each video unique and fitting to them rather than how they think the audience might want it to be. Each video is very random. They use colours as a big part of each video. This is a bold statement to the audience.

2. The use of Goodwin's theory in OKGo's videos is only through Visuals and Music. Editing on the beat it essential in their videos because they do alot of moving in them such as dancing or the use of stop motion animation. In the video 'Last leaf' it uses stop motion animation with slices of bread and the editing in the video matches the beat of the music. Also in the video 'Skyscraper' there are to people dancing to the beat of the music.

3. I would say that OKGo doesn't create there music for a specific target audience, I think that they create there videos for everyone. It is not aimed specifically for girls or boys of any age. They create there videos for general people rather than just some. I think that they make the videos for visual effect rather then connecting with fans or the audience.

4. They appeal to a alternative audience again through creating very visual videos, with the bright colours and the random aspects of the video. There videos are very different to 'normal, standard music videos' like in 'This too shall pass' They have a whole marching band walking through a field.

5&6. The target audience for our music video is very specific they have to enjoy the type of music that the song is. Also it is aimed for both genders. we have put different aspects in the video that will appeal to both like the band performing is more for the male gender and the storyline with the girl is for females because they could emotionally feel what this girl is feeling. The age is generally for about 14-15+ because we think that people under this age might get bored with just the band playing and they will want more going on in the video and also because they haven't been through experiences like the girl so wont understand why it's in the video.